The world's biggest photo assignment?
It was the most ambitious global photographic assignment ever undertaken by the hotel industry. And it was commissioned by the world's largest hotel group - IHG. International photography company PhotoWeb landed a multi-million dollar contract to photograph 3,500 IHG hotels across the Americas and create a bank of over 100,000 still images and 360 degree virtual tours.
If IHG doesn't ring any bells, their world famous brands will. They include InterContinental®, Crowne Plaza, Holiday Inn® and Holiday Inn Express®. With hotel research and booking now done almost entirely on the web, high quality imagery really matters. This release told the story.
Client: Media Frenzy for PhotoWeb
